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Case Study: Gateway

Challenge

At the time I joined Gateway as Communications Manager for its Asian operations, the company had grown from a few dozen staff to several hundred employees spread throughout Japan, China and Malaysia in the space of a little over a year. And, as is usually the case, this rapid growth had come at a price.

Sales staff at retail outlets and call centers were learning of new products and promotions from customers. The Engineering group was failing to communicate key product launches to Marketing. And, in many ways, management and staff working throughout Asia were acting as separate organizations with competing or incompatible processes and goals.

Solution

It was in this context that I led the rapid development of this high-tech firm’s first comprehensive corporate communications program for its far-flung Asian operations.

As a first step, I conducted a rapid analysis of the organization's highly complex information and communications needs.

I then detailed and gathered resource requirements, hired and trained a management team for the new program, reengineered company-wide knowledge management and flow, and established supportive interactive and collateral media and organizational processes.

 

 

 

 

Gateway's rapid growth in Asia had come at a price.

Experience includes ...

T-Mobile US
Microsoft | Windows Phone
Microsoft | Worldwide Marketing
Microsoft | Partner Network
The US-Japan Council
Seattle Arts & Lectures
Expedia
Drexel University
George Mason University
PhotoRocket
American College of Cardiology
Comient
Jobfully
Snackdish
Dolby
BroadSoft
American Chamber of
_
Commerce in Japan
Vodafone
The Brookings Institution
Kodak
AARP
Gateway
AIG
Lipton Teas
Mazda
De Beers
Jack Daniels
Shiseido
Ford
Howrey LLP


 
 

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